After recording a 23 per cent increase last year in the number of Indian tourists visiting Sharjah, the city is focusing on India as a major market.
A delegation from the emirate has held a series of workshops and meetings with decision makers and major travel and tourism companies in the country, a statement released by WAM said.
The five-day December roadshow covered four cities — Delhi, Mumbai, Ahmedabad and Kochi.
“Considering that India is one of the biggest markets exporting tourists to Sharjah, SCTDA [Sharjah Commerce and Tourism Development Authority] concluded the promotional tours for this year with the India roadshow,” said Khalid Jasim Al Midfa, Chairman of SCTDA.
The roadshow focused on promoting the prominent tourism projects coming up in the emirate as well as events and festivals such as Sharjah Water Festival and World Championship Formula 1 Grand Prix and Aqua Bike championships which are set to take place in December this year, Midfa said.
Sharjah has been organising promotional tours throughout the year targeting a range of markets to strengthen the emirate’s leading position as a global tourist destination that attracts visitors from around the world.
Sharjah attracted more than 135,000 tourists from India in 2014, recording a 23 per cent increase compared to 2013.
The UAE has close ties with India and hosts a large number of residents from the Indian community. Sharjah is one of the favourite cities for tourists from India.
Sharjah also offers visitors to the emirate a rich blend of heritage and culture, entertainment and leisure activities.