Recognising the need to understand the significant trends in the region and to help businesses and the government plan their e-commerce strategies, Visa has launched an in-depth study of the rapidly growing e-commercemarket across the Middle East and North Africa.

This comprehensive study will provide a worldwide comparison of key markets and is set to play a major part in benchmarking the e-commerceperformance and the future growth potential across MENA. Based on 2012 data, this 2013 IMRG report reveals that the MENA region represents the fastest growing e-commerce region worldwide with an estimated 45% year on year increase (USD10bn in 2011 to USD15bn in 2012].

The data for this first-of-its-kind report was provided by the UK body for e-Retail, the Interactive Media in Retail Group (IMRG), and was supported by commentary from International Omni Retailing Members Association (IORMA) as well as Dubai-based online shopping mall