Total tourism revenue in Ajman in the third quarter of this year reached Dh80.05 million, marking a 47 per cent jump from the Dh54.6 million recorded in the same period last year, according to the Ajman Tourism Development Department (ATDD).
The increase in revenues is supported by a rise in occupancy rates, average room rates, and additional inventory of rooms and units in Ajman.
While there was a decrease in the number of visitors to the emirate, the number of guest nights grew by 49 per cent. Local residents and other visitors from the GCC and Arab countries still make up the bulk of the guests to Ajman, followed by Asians, Africans, Europeans, Russians, and Americans.
“The figures are extremely encouraging knowing that the third quarter of the year is the lean period for the hotel industry because of the summer season and Ramadan. We anticipate continued growth in our source markets with the new marketing strategies and brand identity that we will unveil soon,” said Faisal Al Nuaimi, General Manager of Ajman Tourism Development Department.
He was speaking at the Department’s quarterly meeting with its stakeholders, during which ATDD discussed the status of the 2016 marketing plan to representatives of hotels, tour operators, and travel agencies.
The plan highlighted the new brand positioning statement of the emirate, target markets, and different programmes that will be carried out across the emirate starting next year to reach the target of five million visitors annually by 2021