Sneaker fans in the UAE came out in force for the opening of the Jordan Brand store in Dubai Mall.
The store is just the fourth Jordan-only outlet in the world, joining New York, Chicago and Hong Kong.
The Jordan brand, owned by US sportswear giant Nike, is named after legendary NBA basketball star Michael Jordan. It is recognisable thanks to its iconic Jumpman logo.
A pair of shoes featuring the recognisable ‘Jumpman’ logo at the Jordan Brand store at Dubai Mall.
The store in Dubai features an instillation built around the Air Jordan Wings logo. On the walls are the brand’s VI, VII, VIII, XI, XII, XIII shoes – six of its most recognisable editions.
A digital touchscreen displays the history of the product innovation, while wooden floors were designed to replicate the surface of a professional basketball court.
“One of Nike’s founding principles is to listen the voice of the athlete,” said Oliver Pressinger, head of sales for the Jordan brand and Nike Basketball in the Middle East.
The Air Jordan Wings logo on the wall at the Jordan Brand store at Dubai Mall.
“Athletes in the region have expressed a huge love for basketball and sneaker culture, so we wanted to bring them the best Jordan Brand innovation and inspiration.”
The store is located in the ground floor opposite the mall’s Nike store, near the Dubai Ice Rink.